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Video: Chevrolet Cruze ads ramp up
Filed under: Budget, Sedan, Marketing/Advertising, Chevrolet, GM 
First Chevrolet Cruze commercials - Click above to watch the videos after the jump
The first production copies of the 2011 Cruze are likely heading to a nearby Chevrolet dealer as you're reading this, and that means that General Motors' advertising blitz can't be far behind. Actually, it starts after the jump. From where we sit, it appears that the Bowtie's new C-segment sedan is ready to do war with the competition, and Chevy clearly has its eyes trained on the segment's sales leader. The first 30-second spot with actor Tim Allen's voiceover is aptly titled "Dear Corolla," and it chides the Toyota mainstay for not offering as standard equipment keyless entry, Bluetooth connectivity and turn-by-turn navigation.
The second spot doesn't aim directly at any one competitor, choosing instead to play off of the Cruze's role as the new kid in the C-sized segment. Chevy's ad gurus chose to pull out a pair of brief quotes made by auto news outlets that liken some of the Cruze's best attributes to that of distinctly pricier competition, and we're betting that at least one of those publications will sound familiar.
Both spots strike us as a bit paint-by-numbers marketing for such an important launch, though it's good to see that GM isn't shrinking away from one of its biggest competitors. Hit the jump to view both videos and judge for yourself. The Corolla commercial comes first, followed by the "New Kid" spot.
[Source: General Motors]Continue reading Video: Chevrolet Cruze ads ramp up Video: Chevrolet Cruze ads ramp up originally appeared on Autoblog on Wed, 08 Sep 2010 12:31:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
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General Motors unveils Chevrolet Aveo show car ahead of Paris Motor Show
Filed under: Budget, Europe, Paris Motor Show, Hatchback, Chevrolet 
2011 Chevrolet Aveo - Click above for high-res image gallery
General Motors is continuing its small-car onslaught by showing off the next-generation Chevrolet Aveo at this year's Paris Motor Show. According to the company, the show car on display will be the spitting image of the actual production version, though we can expect a few small changes to show up as dictated by each market. GM says that the new Aveo borrows heavily from the Spark, complete with plenty of "hot hatch" styling. It's true that the forward-leaning shoulder line and aggressive headlights help give the Aveo plenty of menace for a vehicle this size, and judging from the powertrain lineup, there's a chance that this little sucker might scoot along with the best of them.
GM says that it will be offering a range of engines in the Aveo globally, from an anemic 70 horsepower, 1.2-liter four-cylinder engine to a variety of diesel mills and a 115 horsepower 1.6-liter gasoline four. We aren't engineers by a long shot, but 115 horsepower in a tiny tin box like the Aveo is bound to be at least somewhat entertaining.
The next-generation Aveo is both longer and wider than its predecessor, so there should be quite a bit more interior space to enjoy. Here's hoping the company has applied its newfound dedication to interior quality to the hatch. Hit the jump for the full press blast.
[Source: General Motors]Continue reading General Motors unveils Chevrolet Aveo show car ahead of Paris Motor Show General Motors unveils Chevrolet Aveo show car ahead of Paris Motor Show originally appeared on Autoblog on Wed, 08 Sep 2010 10:30:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
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Consumer Reports picks side in V6 pony car wars
Filed under: Car Buying, Coupe, Performance, Chevrolet, Ford  2011 Ford Mustang V6 - Click above for high-res image gallery
If you've found yourself stuck on the fence between the sultry styling of the Chevrolet Camaro V6 and the downright impressive sports car performance of the Ford Mustang V6, Consumer Reports may just have something to help you make up your mind one way or the other. Those responsible for some of the most aggressive consumer testing in the industry have awarded the Blue Oval a 'Very Good' road test score while the Bowtie was saddled with a mere 'Good' rating. The testers went so far as to say that picking the six-pot in the Mustang didn't take too much away from the car's fun factor, while doing the same in the Camaro did.
That's no surprise to us. We felt the six-cylinder Mustang was fit enough to go toe-to-toe with the likes of the Nissan 370Z and Hyundai Genesis Coupe in our recent Battle of the Sixes - something we wouldn't have even bothered to try with the Camaro, let alone the Dodge Challenger.
Consumer Reports also said that the Mustang is 'Recommended' by the company, but the Camaro is too new to have accurate reliability data. Hit the jump for the press release.
Photos copyright (C)2010 Drew Phillipsand Alex Núñez / AOL
[Source: Consumer Reports]Continue reading Consumer Reports picks side in V6 pony car wars Consumer Reports picks side in V6 pony car wars originally appeared on Autoblog on Tue, 07 Sep 2010 12:58:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
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Chevrolet Cruze configurator goes live
Filed under: Car Buying, Budget, Sedan, Chevrolet 
Heads up, compact fans; the configurator for the 2011 Chevrolet Cruze has officially gone live. If you've got a few hot seconds to spare as your work week comes to a close, you can build up your new Bowtie fuel miser any way you so please. It doesn't take long to click off enough options to have the Cruze sitting pretty at just shy of $26,800 including destination. Of course, that kind of coin will fetch you a sunroof, spare tire, RS appearance package, navigation and just about everything else your heart could desire in LTZ trim.
Of course, the frugal among you can sink your teeth into a $16,995 LS model, complete with a naturally aspirated 1.8-liter four-cylinder engine, six-speed manual transmission and not much else. If it were us laying down the coin, we'd probably hold off until we got word exactly how much Chevrolet is going to ask for the super-efficient Eco model. Thanks for the tip, Scott!
Photos by Zach Bowman, Copyright (C)2010 AOL
[Source: Chevrolet]Chevrolet Cruze configurator goes live originally appeared on Autoblog on Fri, 03 Sep 2010 16:46:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
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Chevrolet signs Tim Allen as brand's new voice
Filed under: Marketing/Advertising, Chevrolet, GM, Celebrities  General Motors has officially announced that television and movie star Tim Allen will be the new "voice of Chevrolet," starting with a series of ads that will begin airing on September 7. These ads will be for the all-new 2011 Chevrolet Cruze, and while Allen is a big-name with a very recognizable voice, GM's vice president of marketing, Joel Ewanick, reminds us that "the car will be the star."
Allen is best known for his starring role on the long-running 1990s sitcom Home Improvement, as well as his roles in The Santa Clause movies and as the voice behind Buzz Lightyear in the Toy Story trilogy. In addition, Allen is also a well-known automobile enthusiast and has an extensive car collection. He is a native of Detroit, Michigan, and has a strong love for classic American muscle cars.
Look Listen for Tim Allen in four 30-second GM spots, scheduled to hit your television screen in the coming weeks. GM says that the Cruze's marketing campaign will ramp up as the cars begin to arrive at dealerships in greater volume. For the full details, hit the jump to read GM's press release.
[Source: General Motors | Image: Michael Schwartz/WireImage.com]Continue reading Chevrolet signs Tim Allen as brand's new voice Chevrolet signs Tim Allen as brand's new voice originally appeared on Autoblog on Fri, 03 Sep 2010 14:29:00 EST. Please see our terms for use of feeds. Permalink | Email this | Comments
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